Privacy policy
Last Updated: September 7, 2026
This Privacy Policy describes how Hi! Wellness LLC and Hi! Lactosa™ ("Hi! Lactosa," "we," "us," or "our") collect, use, disclose, store, and protect personal information when you visit, use our services, or make a purchase from www.hilactosa.com (the "Site").
This Privacy Policy forms part of the terms governing your use of our Site.
By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy.
Who Is Responsible for Your Personal Information
Hi! Wellness LLC, operating the Hi! Lactosa™ brand, is responsible for the personal information collected through this Site, subject to applicable privacy and data protection laws.
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns regarding the processing of your personal information, you may contact us at:
Email: hello@hilactosa.com
WhatsApp: +52 (444) 209-8144
Website: www.hilactosa.com
Personal Information We Collect
Depending on how you interact with our Site, we may collect the following categories of personal information:
Contact Information
This may include:
Full name
Email address
Telephone number
Shipping address
Billing address
Order and Transaction Information
When you place or attempt to place an order, we may collect information such as:
Products purchased or viewed
Order history
Shipping information
Billing information
Transaction details
Discounts or promotional codes used
Returns, refunds, or customer service requests
Payment information may be processed directly by Shopify, Shopify Payments, financial institutions, digital wallets, or other authorized payment service providers.
We generally do not directly store complete credit or debit card numbers.
Account Information
If you choose to create a customer account, we may collect information associated with that account, including your contact information, order history, saved addresses, and other account preferences.
Creating an account is not necessarily required to make a purchase when guest checkout is available.
Device and Usage Information
When you visit our Site, certain information may be collected automatically, including:
Internet Protocol (IP) address
Browser type
Device type
Operating system
Device identifiers
Cookie identifiers
Pages viewed
Links clicked
Products viewed
Shopping activity
Referring websites or advertisements
Date and time of visits
Approximate location derived from your IP address
Interaction with our Site and advertisements
Customer Service and Communications
If you contact us by email, WhatsApp, social media, customer support, or another communication channel, we may collect the information you provide as part of that communication.
How We Use Your Personal Information
We may use personal information for purposes including:
Processing and fulfilling orders
Processing payments
Providing shipping and delivery services
Sending order confirmations and tracking information
Managing returns, replacements, cancellations, and refunds
Providing customer service
Creating and managing customer accounts
Communicating with customers about purchases
Detecting and preventing fraud or unauthorized transactions
Improving our products, Site, services, and customer experience
Analyzing Site usage and shopping behavior
Personalizing content and recommendations
Measuring advertising performance
Providing relevant marketing and advertising
Sending promotional communications where permitted
Maintaining business and transaction records
Complying with legal, regulatory, accounting, and tax obligations
Protecting our rights, customers, property, and business
We process personal information only for legitimate business purposes and in accordance with applicable laws.
Shopify
Our online store is hosted and powered by Shopify.
Shopify provides the ecommerce platform that allows us to offer our products and services to you.
As a result, Shopify may collect and process personal information when you visit our Site, interact with our store, create an account, or make a purchase.
Depending on the Shopify services and features enabled in our store, Shopify may process information to:
Operate and secure the ecommerce platform
Process transactions
Prevent fraud
Improve checkout and shopping experiences
Provide analytics
Personalize services
Improve products and features
Provide advertising or marketing-related functionality
Information concerning your interaction with our store may therefore be shared with or processed by Shopify in accordance with Shopify's own privacy practices.
You can learn more by reviewing Shopify's Consumer Privacy Policy.
Depending on the Shopify features we enable, including Shopify Network Intelligence or other Enhanced Services, Shopify may use information from interactions with our store together with information from interactions with Shopify or other Shopify merchants to provide enhanced services, personalization, fraud prevention, analytics, advertising, and other ecommerce functionality.
Where required by applicable law, customers may have the ability to opt out of certain uses of their personal information for targeted advertising, sharing, or similar purposes.
Cookies and Similar Technologies
We and our service providers, including Shopify, may use cookies, pixels, tags, local storage, software development kits, and similar technologies when you visit our Site.
These technologies may be used to:
Keep the Site functioning correctly
Remember preferences
Maintain shopping cart functionality
Remember login information
Improve Site performance
Understand how visitors use our Site
Measure marketing performance
Prevent fraud
Personalize content
Deliver more relevant advertising
Measure advertising conversions
Conduct analytics and reporting
Some cookies are necessary for the Site to operate, while others may be used for analytics, personalization, or advertising.
Depending on your location and applicable law, you may be presented with a cookie consent banner or other privacy controls that allow you to accept, reject, or manage certain categories of cookies.
You may also configure your browser to reject or delete cookies. However, blocking certain cookies may affect the functionality of our Site.
Advertising and Analytics
We may use advertising, analytics, and marketing platforms to understand how customers interact with our Site, measure advertising campaigns, and promote our products.
These providers may include, depending on the services we use:
Google
Meta, including Facebook and Instagram
TikTok
Shopify
Other advertising and analytics providers
These providers may use cookies, pixels, device identifiers, and similar technologies to collect information about interactions with our Site and advertisements.
Depending on your location, some of these activities may be considered targeted advertising, cross-context behavioral advertising, or sharing of personal information under applicable privacy laws.
Where required by law, we provide appropriate consent mechanisms or opt-out options.
Meta / Facebook and Instagram Advertising
We may use Meta advertising services, including Facebook and Instagram advertising tools, to advertise our products and measure campaign performance.
Meta may receive information about your interactions with our Site through technologies such as the Meta Pixel, server-side integrations, cookies, or similar technologies.
Information may be used for purposes including:
Measuring conversions
Creating advertising audiences
Retargeting
Advertising attribution
Improving campaign performance
Displaying relevant advertisements
Meta processes information in accordance with its own privacy policies and terms.
Google Advertising and Analytics
We may use Google services, including advertising and analytics tools.
Google may collect information regarding your device, browsing behavior, Site interactions, purchases, or interactions with our advertisements.
We may use these services for purposes including:
Website analytics
Conversion measurement
Advertising attribution
Remarketing
Audience measurement
Advertising optimization
Google processes information in accordance with its own privacy policies and terms.
TikTok Advertising
We may use TikTok as part of our advertising and marketing activities.
Our Site may use TikTok advertising technologies, including the TikTok Pixel, Events API, Advanced Matching, or similar services, when enabled.
These technologies may allow information about Site activity to be transmitted to TikTok, including certain customer information and website events.
Where Advanced Matching is used, certain information may be transformed using hashing or similar security techniques before transmission.
TikTok may use this information for purposes including:
Advertising attribution
Conversion measurement
Advertising optimization
Audience creation
Retargeting
Measuring advertisement performance
TikTok processes personal information in accordance with its own privacy policies and terms.
Marketing Communications
If you subscribe to our marketing communications, we may use your email address, telephone number, or other contact information to send information regarding:
Promotions
Discounts
New products
Special offers
Product updates
Educational content
Other Hi! Lactosa™ news
We will send marketing communications in accordance with applicable law.
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails or by contacting us at:
You may continue to receive transactional or service-related communications regarding orders, payments, deliveries, customer service, account activity, or other non-promotional matters.
How We Share Personal Information
We may disclose personal information to third parties when reasonably necessary to operate our business, provide our services, process transactions, or comply with applicable law.
These third parties may include:
Shopify
Payment processors
Banks and financial institutions
Credit and debit card networks
Digital wallet providers
Shipping and fulfillment companies
Logistics providers
Customer service providers
Email and SMS providers
Cloud hosting and technology providers
Fraud prevention and security providers
Analytics companies
Advertising and marketing platforms
Professional advisers such as accountants, attorneys, and consultants
Governmental or regulatory authorities where legally required
We may also disclose information in connection with a merger, acquisition, financing transaction, restructuring, sale of assets, or other business transaction.
We do not disclose personal information except as permitted or required by applicable law and our business relationships.
Sale, Sharing, and Targeted Advertising
We do not sell personal information for money in the traditional sense.
However, certain privacy laws define terms such as "sale" or "sharing" broadly enough that some advertising or analytics activities involving third-party advertising technologies may qualify as selling, sharing, targeted advertising, or cross-context behavioral advertising.
Where applicable, you may have the right to opt out of these activities.
Privacy controls available to you may depend on your location and the settings enabled on our Site.
International Data Transfers
Because we use Shopify and other international technology, payment, marketing, analytics, and service providers, personal information may be transferred to, processed in, or stored in countries other than the country where you live.
These countries may have privacy and data protection laws that differ from those in your jurisdiction.
Where required, we and our service providers use appropriate legal safeguards for international transfers of personal information.
Data Security
We take reasonable administrative, organizational, technical, and physical measures designed to protect personal information from:
Unauthorized access
Unauthorized disclosure
Loss
Misuse
Alteration
Destruction
Theft
However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.
We therefore cannot guarantee absolute security of personal information.
Data Retention
We retain personal information for as long as reasonably necessary to:
Provide our products and services
Maintain customer accounts
Complete transactions
Maintain business and accounting records
Resolve disputes
Prevent fraud
Enforce agreements
Comply with legal, tax, regulatory, and contractual obligations
Retention periods may vary depending on the type of information and the purpose for which it was collected.
Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include the right to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion or cancellation of certain personal information
Object to certain processing activities
Withdraw consent where processing is based on consent
Request information regarding how your personal information is processed
Opt out of certain targeted advertising or data-sharing activities
Receive a portable copy of certain information, where applicable
Not all rights apply in every jurisdiction, and certain exceptions may apply.
To submit a privacy request, contact us at:
or through WhatsApp at:
+52 (444) 209-8144
We may need to verify your identity before processing a request.
You may also use any privacy request or opt-out mechanisms made available directly through our Site.
ARCO Rights, Mexico
For individuals whose personal information is subject to Mexican data protection law, you may exercise your rights of:
Access: Know what personal information we maintain about you and how it is used.
Rectification: Request correction of inaccurate or incomplete information.
Cancellation: Request deletion or cancellation of personal information when legally permitted.
Opposition: Object to certain uses or processing of personal information.
You may also request the withdrawal of previously provided consent where permitted by law.
To exercise these rights, contact:
Your request should include sufficient information for us to identify you and understand the privacy right you wish to exercise. We may request documentation or additional information reasonably necessary to verify your identity or legal representation.
We will respond within the time periods required by applicable law.
U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the applicable law, these rights may include:
Accessing personal information
Correcting personal information
Deleting personal information
Obtaining a copy of personal information
Opting out of targeted advertising
Opting out of certain sales or sharing of personal information
Appealing certain privacy request decisions
Where required, appropriate privacy controls or opt-out mechanisms will be made available through our Site.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
Children's Privacy
Our Site and products are not directed toward children.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided personal information to us improperly, please contact us at hello@hilactosa.com so that we can review the matter and take appropriate action.
Legal Disclosures
We may disclose personal information if we reasonably believe disclosure is necessary to:
Comply with applicable law
Respond to lawful governmental requests
Respond to subpoenas, court orders, or other legal proceedings
Protect our legal rights
Investigate fraud or security issues
Protect our customers or the public
Enforce our agreements or policies
Changes to This Privacy Policy
We reserve the right to modify or update this Privacy Policy from time to time, including in response to:
Changes in applicable laws or regulations
Changes to our business practices
Changes to Shopify or other technology providers
New services or features
Changes to our advertising or analytics practices
When we make changes, we will update the Last Updated date at the top of this Privacy Policy.
The most current version will be made available through www.hilactosa.com.
We encourage you to review this Privacy Policy periodically.
Acceptance of This Privacy Policy
By using our Site, you acknowledge that you have had an opportunity to review this Privacy Policy.
Where consent is required by applicable law for specific processing activities, we will request such consent separately or provide appropriate privacy controls.
Your continued use of the Site following an update to this Privacy Policy will be subject to the revised policy, to the extent permitted by applicable law.
Supervisory and Data Protection Authorities
If you believe your privacy or data protection rights have been violated, you may have the right to submit a complaint to the appropriate privacy or data protection authority in your jurisdiction.
For matters subject to Mexican federal data protection law, the competent federal authority is currently the Secretaría Anticorrupción y Buen Gobierno (Ministry of Anti-Corruption and Good Government) or the authority that subsequently assumes responsibility for enforcing applicable personal data protection laws.
You may also contact us directly at hello@hilactosa.com so that we can review and attempt to resolve your concern.
Contact Us
For questions about this Privacy Policy, our privacy practices, or your personal information, contact:
Hi! Wellness LLC / Hi! Lactosa™
Email: hello@hilactosa.com
WhatsApp: +52 (444) 209-8144
Website: www.hilactosa.com